How to Create a Data Driven Content Strategy
Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, and Yasmin Davila, Head of Content Marketing at Two Octobers, talk about the importance of putting out compelling and carefully-planned content.
00:00 Intro
01:00 Yasmin's approach to content strategy
02:31 What is read ocean and blue ocean?
03:57 Differentiating your content
08:06 Getting started with a data-driven approach
13:11 Planning with content calendars
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