Bolt: The Sustainable First-party Measurement Solution
2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a move in a usually saturated market. Newcomers, like Bolt Energie, needed to play the game cleverly in order to beat their competitors on the edge of bankruptcy. Semetis & Bolt introduced the concept of first-party measurement to answer this challenge. We inject offline data into our digital campaigns in order to optimize toward our north-star KPI: client acquisition. It's a decisive step into future-proofing our marketing efforts in a world without cookies.