Brico: Delivering proven omni-channel customer experiences and results
In the peak pandemic, home improvement smashed new records, shopper behavior changed almost overnight, and online became a fundamental channel. Before transitioning from conventional marketing techniques to online buzz, Semetis ran an A/B test using store visits and ROPO measurement. The test helped Brico figure out how to deliver fantastic omni-channel customer experiences. The human touch is still an important part of the retail experience, but the synergy between online and offline became key to Brico’s retail success.