Turtle Dance - Ritz
RITZ AWKWARD MOMENTS ‘TURTLES’
TVC :30
Client:
KRAFT FOODS INTERNATIONAL
Agency:
JWT NY/CHICAGO
Director:
BRUCE CARTER
Production/animation:
ANIMAL LOGIC
Debunking the whole “Too many chefs” adage, Sydney’s Animal Logic used their wits and proprietary Creative Review Tool (remote real-time work-in-progress viewing) to keep agency and brand people from Chicago, New York, Melbourne, Hong Kong, Europe and South America from boiling over. Animal Logic CD and director Bruce Carter says besides the competing ideas of what abstract qualities related to their cracker, there were also touchy issues as to the symbolism of a turtle in China versus South America.
For Animal Logic
EP: Sarah Hiddlestone
US EP: Maury Strong
Line producers: Nerissa Kavanagh, Pip Malone
3D super: Luke Hetherington
Designer: Grant Freckelton
www.animallogic.com
Toolkit
Maya, Flame, Creative Review Tool (proprietary), PCs
For JWT
CD: Marcee Nelson
Copy: John Barry
AD: Matt McIntyre
Producer: Darcey Cherubini