MOUNTAIN DEW “HELICOPTER” AND “HALLWAY”
TVCS :30 AND :23
Client:
PEPSI COLA, NORTH AMERICA
Agency:
BBDO
Director/production:
TRAKTOR
VFX:
METHOD
www.methodstudios.com
The challenge here, according to BBDO’s Bill Bruce, was to capture the urgency and physicality of a live-action performance while somehow remaining true to the spirit of Cuban cartoonist Antonio Prohias’ little cold-war masterpieces. Oversized sets, blue screen, costumed performers, miniatures, puppeteers and masks designed by Stan Winston were all brought together and enhanced with CG elements in two months of post at Method. Check the Behind the Scenes feature on the DVD for on-set photos.
For Traktor DP: Bill Pope
Producer: Jim Bouvet
For Method
Lead VFX Super: Alex Frisch
VFX: Cedric Nicolas, Andrew Eksner, Russell Fell, Alex Kolasinski
3D: Hatem Benabdallah, James LeBloch, Jeremy Butler
3D creative super: Laurent Ledru
3D tech Super: Gil Baron
VFX EP: Neysa Horsburgh
VFX producer: Sue Troyan
For BBDO
ECD: Bill Bruce
ADs/copy: Bill Bruce, Doris Cassar
EP: Hyatt Choate
CCO: Ted Sann
Toolkit
Inferno, Maya, Boujou