October 2019 - AdEspresso Changelog
Hello! Last quarter we released many features and today is the day we share it with you! Brace yourself because this is possibly one of the biggest changelogs ever! Watch this month's video to learn about our amazing new features:
Facebook
Enable CBO when creating your campaign, and set and manage spend limits to control ad set spend.
Choose Value as your optimization goal during campaign creation to tell Facebook’s delivery system to show your ads to people who are likely to maximize the amount of value they generate.
Select Instagram Stories as placement to create campaigns targeting both Instagram and Instagram Stories.
Set specific ad set budgets when creating your campaign, and see the reach and targeting for each ad set.
View the targeting options set for Facebook imported campaigns.
In the "Your Campaigns" page, search for your Facebook campaign by name, and campaign start and/or end date.
Google Ads
When creating your Google Search campaign, you can now create Dynamic Search ad groups and ads.
Choose advanced URL tracking management options, tracking template, final URL, and custom parameters. You can also set your URL tracking options at the account level.
Edit, remove, clone and create new Ads & edit, remove and create new Ad Groups including name, ad rotation strategy, and URL custom parameters.
Edit all your settings, such as network, language, locations, bidding strategies, bid adjustments and URL options. Available for both campaigns created in AdEspresso and imported.
Include or exclude user lists and audiences at the campaign and ad group level.
Create, apply and manage your Callout, Sitelink, Location & App extensions in AdEspresso.
Add a call-only ad group during campaign creation. You can use call-only ads to encourage potential clients to call your business.
See Display Network campaigns, get insights into your performances and create PDF reports.
See more metrics in the Inspector at the account, campaign and ad group level: Search Query Performance, Keywordless Category & Keywordless Query, Bid Goal Performance, and Audience Performance.