January 2019 - AdEspresso Video Changelog
Happy New Year and welcome to the first changelog of the year!
We have released so many features already, here's a list of what's new in AdEspresso this month:
General
Advanced PDF Report Delivery - Configure your PDF reports to be sent at a specific time, and designate a timezone.
Upload Videos Longer Than 15 Seconds with Ad Templates - When creating an Ad Template you can now use videos of any length - the 15-second limit has been removed.
Conversion Metrics added to Home Dashboard - The Home Dashboard now shows the following conversion metrics for your Facebook and Google campaigns: Conversion, CPA, Conversion Rate, and Impression Conversion Rate.
Facebook
Approve Campaigns Created on Facebook - Use the Campaign Approval workflow for campaigns created on Facebook.
New Facebook Placements - AdEspresso now supports both Marketplace and Instant Article placements.
Improved Support for Image Ratios on Facebook and Instagram - A 1:1 image ratio is now supported for all Facebook Ads created in AdEspresso. Also, you can now use everything from 4:5 to 1.9:1 on Instagram.
Google Ads
Google Ads Bidding Strategies - When creating a Google Ads campaign, you can choose from an additional 3 bidding strategies: Manual CPC, Enhanced CPC, and Target CPA.
Copy Google Campaigns from Home Dashboard - Quick copy one of your latest Google campaigns using the “Create New Campaign” widget located on the Home Dashboard.
Third Headline and Second Description Supported for Google Ads - When creating an Extended Text Ad, you can now use a third optional headline and a second optional description. Additionally, descriptions can be up to 90 characters long.