Nicolò Rossetto - Customer engagement and consumer centricity in markets for ancillary services
In this video lecture, research fellow Nicolò Rossetto (EUI) illustrates some of the results of the OneNet project with regard to customer engagement in markets for ancillary services. In particular, he discusses four questions:
• Why do we need to engage customers in markets for ancillary services?
• What are the barriers to customer engagement?
• What can we do to overcome them?
• Are consumer-centric markets for ancillary services the way forward?
Participation of consumers is important to ensure a cost-effective operation of electricity systems characterised by high shares of renewable and distributed generation. Despite significant efforts in recent years, participation remains limited though. This situation can be explained by the existence of a series of technical, economic, legal and behavioural barriers. The OneNet project has explored and identified some recommendations to overcome them and promote the emergence of more consumer-centric markets for ancillary services.
To dig deeper, you may read two relevant OneNet deliverables:
• D 3.3 – Recommendations for Consumer-Centric Products and Efficient Market Design, available at: https://www.onenet-project.eu//wp-con...
• D 11.5 – Recommendations for customer engagement strategies, available at: https://www.onenet-project.eu//wp-con...
Part of the content of those deliverables is also introduced in the following blogposts:
• How to design markets for the provision of electricity system services and enhance consumer engagement?, available at: https://fsr.eui.eu/onenet-design-mark...
• Flexibility from consumers: four set of barriers to overcome, available at: https://fsr.eui.eu/flexibility-from-c...