How Anheuser-Busch uses personal connections to create 'A Future with More Cheers'
With an extensive brand portfolio and national reach, Anheuser-Busch has a broad consumer base – which can prove challenging from a marketing standpoint. However, by rethinking how it acquires and leverages consumer data, Anheuser-Busch has transformed its relationship with consumers.
Watch as Sam Deutsch and Juliana Wurzburger of Anheuser-Busch and Epsilon’s Kate Sirkin discuss how Epsilon’s technology helped the brewer to better understand and reach people at scale, while making strong connections with individuals and communities.