How Walgreens is using data to drive wellness for everyone
With health and well-being increasingly on people’s minds, it’s more critical than ever for brands to better know their customers. For Walgreens, that means understanding them on an individual level.
In this video, Tracey D. Brown, the President of Retail and Chief Customer Office of Walgreens, details how through its partnership with Epsilon, Walgreens uses personalized data to provide the best care possible—and, in the process, rethink how retailers approach healthcare.