2010 - Jon Bon Jovi - PSA - United We Serve
Jon Bon Jovi, in collaboration with the Corporation for National and Community Service, was the first artist to take President Obama's United We Serve initiative to a mass audience by taking the message of service out on the road and engaging millions of fans on the band's "The Circle World Tour."
On Thursday, March 4 at the Staples Center, Bon Jovi debuted a concert video before a sold-out arena. In the video, which was shown at each venue on the US-leg of the tour, Bon Jovi makes a call to service to millions of fans.
Bon Jovi also headlined a 60-second television PSA that includes images of President and First Lady Michelle Obama serving and was distributed nationally to broadcast stations and used in online promotions.
Bon Jovi, a longtime service advocate and philanthropist, calls on Americans in the concert video and PSA to use their energy and passion to help tackle the nation's challenges. As an individual who focuses his efforts on issues surrounding homelessness, Bon Jovi's highlights what he calls the "power of we." The video and PSA intersperse music from some of Bon Jovi's hit songs with a direct call to service. "The reality is -- we're all in this together. It's time for you to raise your hand, go to Serve.gov and get involved in something you believe in."
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