Content Optimization: When, What, Why, and How
“I don’t want to change anything because it’s doing so well.” A common hesitation when optimizing a good-performing piece of content.
But optimizing a good performer means that you’ll get even more.
How do you determine what to optimize? How soon should you optimize content? Why should you bother? And how much should be changed?
Get these questions answered and more in this webinar with John Reinesch, co-founder of Chosen Data, and Jeff Coyle, co-founder of MarketMuse.
Gain a deeper understanding of:
Why you should use content briefs for optimizations
How to leverage new sections, SEO tags, and fact-checking
What to do if something goes wrong
Subscribe for more content strategy, marketing and SEO content: / @marketmuse
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