A Beginner's Guide to LinkedIn Sponsored Content
LinkedIn Sponsored Content gives you in-feed advertising on the world's largest professional networking platform!
Watch this video to find out how to take advantage — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary...
First, make sure you have a LinkedIn Page (it's a requirement before you can run an ad campaign).
Then click to create a new campaign in LinkedIn's Campaign Manager.
Choose an objective, choose who to target and choose your ad format. For a Sponsored Content campaign, formats include:
* Single image ads...
* Video ads...
* Carousel ads...
* Document ads...
* And event ads.
These are all designed to show in LinkedIn's feed.
Then set your placements, your budget and schedule and create the ads themselves (create at least two so you can test!)
After launching your campaign, monitor the data, and keep testing to optimize it.
That's just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full beginner's guide to using LinkedIn Sponsored Content.