When you're stuck and desperate for a solution, it's easy to seek advice from anyone who seems knowledgeable. For instance, if you ask someone who specializes in Facebook ads for SaaS companies, they'll likely tell you that running Facebook ads is the key to getting unstuck.
But that’s not necessarily true.
Did you ever stop to think that perhaps the real reason you’re stuck is because you lack product-market fit?
As painful as the truth may be, your product might not be good enough yet.
If it were, it would be growing organically, without the need for ads.
Adam Robinson has been on both sides of this issue, and he believes that if your product can generate word of mouth without any advertising, there are countless ways to accelerate that growth.
However, if there's no word of mouth, no amount of advertising will help.
Focus on improving your product to the point where it naturally generates buzz. Only then will other marketing strategies amplify your success.
Listen to the full Connection Loop podcast episode with Adam at https://dubb.com/blog/how-to-bootstra...
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