Traditional Ads are Losing to Influencer Content
The definition of marketing is changing, with a significant shift towards influencer-type content.
Our world is primed to consume this kind of content, and that's why Adam Robinson devotes half of his efforts to creating content for LinkedIn where his audience is, and appearing on podcasts with similar audiences.
His rationale?
Take this podcast, for example. Even if people listened to it while on a run, they're giving it at least ten times more attention than they'd ever give to an ad.
Listen to the full Connection Loop podcast episode with Adam at https://dubb.com/blog/how-to-bootstra...
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