CRAWL EFFICIENCY: HOW TO HELP GOOGLE SLIP THROUGH YOUR SITE (NEWBIE)
#Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled.
We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that doable.
Tune in to learn:
• What crawlability is and why it matters
• The meaning of crawl budget
• How often Google crawls your site
• How you can get Google to crawl your site more
• The key elements of crawlability
• How to handle password-protected content
• Zombie pages and how to deal with them
• Best tools to crawl your website
• How to handle 404s and 301 redirects
• Dealing with duplicate content
About David
David Pagotto is the Founder and Managing Director of SIXGUN, a digital marketing agency based in Melbourne. He has been involved in the digital marketing space for over 10 years, helping organisations get more customers, more reach, and more impact. SIXGUN focuses on scaling organisational growth and building sustainable results for the long-term, with a data-driven approach to developing strategy.
Connect with David
Website: https://sixgun.com.au/
LinkedIn: / davidpagotto
LinkedIn Sixgun Company page: / sixgun
Facebook: / sixgunagency
Twitter: / sixgunagency
Useful resources
Yoast SEO plugin: https://yoast.com/wordpress/plugins/seo/
301 Redirect plugin: https://wordpress.org/plugins/simple-...
Screaming Frog: https://www.screamingfrog.co.uk/seo-s...
Find me at:
Website: https://www.katetoon.com/
Instagram: / katetoon
Facebook: / katetoon
Join my groups:
I LOVE SEO with Kate Toon: / recipeforseosuccess
The Kate Toon Group: / katetoon
Looking to DIY your SEO? Check out my FREE course: https://therecipeforseosuccess.com/se...
#websitecrawlability #KateToon #DavidPagotto #Howtohandle404sand301redirects #dealingwithduplicatecontent #searchengineoptimisation #onlinebusinessmarketing #keyelementsofcrawlability