Why Every Business Analyst Needs the POPIT™ Model

Опубликовано: 16 Июль 2026
на канале: AssistKD
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If you want to learn about a technique, why not ask the people who came up with it?

AssistKD created the POPIT™ model in the early 2000s to help business analysts take a holistic approach when investigating business situations, assessing the impact of changes, and generating innovative ideas for genuine business improvements.  It is now used widely by BAs, Business Architects, Service Designers and other business change professionals.

This video is an overview of the POPIT™ model and explains how it can be used to drive business transformation.

AssistKD offers a FREE learning course on the POPIT™ model: https://www.assistkd.com/learning-zon...

The POPIT™ model is covered in the following AssistKD courses:

Business Service Design: https://www.assistkd.com/courses/serv...
Modelling Business Processes: https://www.assistkd.com/courses/busi...
Business Analysis Practice: https://www.assistkd.com/courses/busi...
Foundation in Business Analysis: https://www.assistkd.com/courses/busi...
Business Architecture: https://www.assistkd.com/courses/arch...
Design Thinking: https://www.assistkd.com/courses/serv...

Watch this Techniques in Two video where Debra Paul (originator of the POPIT™ model) explains it's origins in under 2 minutes:    • Techniques in Two: The POPIT™ Technique  

POPIT™ is also discussed in the following BA Brews:

The BA Tools and Techniques Launch Chat:    • The 123 Tools Every BA Needs: Insights fro...  
The Benefits of Benefits:    • BA Brew 24: The Truth About Benefits Reali...