Tracking Outbound Links Using Google Tag Manager for Google Analytics
This video will show you how to use Google Tag Manager to track outbound link clicks with Google Analytics. We'll go over the steps to gain more insights into visitors that use your website and click on outbound links—links that bring users to another website.
00:00 Intro
01:22 Enabling Required Variables in Google Tag Manager
01:54 Adding New Tag in Google Tag Manager
02:21 Configuring Event Tracking Parameters in Google Tag Manager
04:18 Creating the Trigger in Google Tag Manager
05:44 Adding Outbound Link Auto-Event Variable to Trigger
07:51 Testing Outbound Link Clicks with Google Tag Manager
09:37 Validating Outbound Link Data in Google Analytics
Typically, to help visitors explore a website, websites have internal links on their web pages. This helps users find the information they are looking for quickly.
Most successful websites often have a mix of both inbound and outbound links. You might have some external resources you want to link with which you can build credibility.
Your website might link to sites that collect payments or other sites. Whatever the case may be, you can track outbound link clicks using Google Tag Manager and send the data to Google Analytics.
You’ll see how to add a new tag, create a trigger, use built-in Google Tag Manager variable for outbound links, test the tracking, and verify that the tag sends data as you expect to Google Analytics.
You can exclude affiliated websites, for example, other websites within the ecosystem of your digital presence.
Outbound link tracking can help you learn more about how your website visitors behave. It can also help you understand which outbound links your users are most interested in.
Blog article: https://growthlearner.com/analytics/t...
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