Design Insights: Embracing incrementalism
'Embracing incrementalism,' the seventh video in this 'Design Insights' series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how big changes don't necessarily start by big leaps, but by a series of smaller leaps.
"If you know where you're going to go, you can make the fairy steps, as they used to call it, the little steps . . . the incremental clicks that take you along a line towards the new -- the vector to the new," Seymour explains.
Initially trained as a graphic designer and illustrator, Richard Seymour moved through advertising and film production design before launching Seymourpowell with Dick Powell in 1984. Today, Seymourpowell is one of the world's leading design and innovation firms and Richard one of Europe's most accomplished designers and futurists.
As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition "Design Insights" videos titled "Into the future."
Check us out each month for the next "Into the future" video.
Produced by Uber for Eastman Chemical company
For more information, see: http://www.innovationlab.eastman.com/...
www.uber-london.com
http://www.seymourpowell.com