Who are you trying to attract to your content?
The content of your content determines who it will attract 🤯
If your business is about plumbing and you want to attract people that need a plumber, then don't post about "How to build engines". You'll attract the wrong crowd.
The principle is basic but with all the advice of how to grow an audience, this I think, is the most important.
Building your tribe takes time. Be patient. They will come if you show up for them. Not today, not immediately, but in time.
Think of them first and ask yourself, where are they in this story and how can I help them