Hivestack | WOO APAC Forum 2023: Fireside Chat
Tom Goddard, WOO President and Andreas Soupliotis founder and CEO of Hivestack, set the scene in terms of the development of OOH and the state of programmatic DOOH in APAC. This enlightening discussion touches on a number of areas including the challenges associated with data and audience measurement, transparency and the prospect of consolidation within the technology landscape.
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