Fiji Airways & Hivestack by Perion: flying high with programmatic DOOH
Fiji Airways, the recently crowned “Best Airline in Australia & The Pacific”, was looking to drive brand awareness across all of its markets and precisely connect with its audience using a data-driven approach.
By leveraging programmatic digital out of home (DOOH) via the Hivestack platform to successfully meet its brand awareness objectives, Fiji Airways also wanted to establish brand loyalty in the minds of both existing and potential new audiences.
The campaign was a huge success and over-delivered in impressions by 40% worldwide with a total of 79M impressions globally.