Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. Listen/Watch Marketing Moms Episode 82: How to Pitch Like a Pro: The Science of Persuasion with Tom Martin on Apple, Spotify, YouTube, or MarketingMoms.com. #advertising #newbusiness #agencylife #pitching #businessdevelopment @TomMartin @Conversedigital