Analytics vs. Quantitative Usability Testing
Kate (Meyer) Moran on how both UX research techniques help you gain quantitative insight into user behavior. However, numbers aren't just numbers: the information you get from each method differs, as do the design action items resulting from collecting each type of numbers.
All Kate Meyer videos: • Kate Moran (official playlist)
Full-day course on Analytics and UX: https://www.nngroup.com/courses/analy...
Full-day course on Measuring the User Experience: https://www.nngroup.com/courses/measu...