#SproutChat
B2B marketing relies on the same basic principles as consumer marketing. However, there’s a myth that while consumers choose products based on popularity, status, and other emotional triggers, B2B buyers only make decisions on price and profit potential alone. This isn’t always the case, B2B buyers are humans too and they want to connect. In this #Sproutchat, we’ll be joined by Pearce Delisle who leads LinkedIn’s North American Content Marketing Evangelist team. Pearce’s team serves as the in-house experts on all things content marketing. Through providing in-depth consultations for brands spanning from Fortune 100s to companies just getting started, Pearce has developed a wealth of expertise to help marketers accomplish their goals through the consistent creation of impactful, differentiated content. Together, we’ll strip away all the myths and get back to the basics of what B2B marketing really is and how to do it more effectively than ever before.