The Real Impact of AI on Social Media Marketing
Is AI coming for your job? No. In this episode of Unread, we discuss the implications of AI on how social teams operate and social media marketing. We’re unpacking what has caused distrust in AI, how AI will impact a brand’s trust with its consumers and what marketing teams should prepare for in the future.
Leave us a comment to let us know what we should talk about next and subscribe to our channel for more social media marketing insights.
_______________________________________________________________
✨ Additional resources:
The 2023 State of Social Media: AI & Data Take Center Stage: https://bit.ly/3qrN63Q
AI won’t replace your social teams: https://bit.ly/3Ndz66D
Join our Sprout community, The Arboretum: https://bit.ly/3uhOdTb
🌱 Chapters:
0:00 Welcome to Unread
4:20 What has caused distrust with AI and social media?
6:39 Consumer and brand trust, looking at Adobe Firefly and Warby Parker
11:44 How we're adapting and using AI
15:22 Game: Too Bot to Handle
22:40 How can we work with AI?
25:20 Why AI won't replace your job
28:48 How are marketing leaders thinking about AI?
28:40 We asked ChatGPT...
35:07 Closing
🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3pTRtRy
👋 Follow us on social:
Instagram: / sproutsocial
Twitter: / sproutsocial
TikTok: / sproutsocial
Facebook: / sproutsocialinc
LinkedIn: / sprout-social-inc-
Pinterest: / sproutsocial
Heliz: / heliz-mazouri
Greg: / gregrokisky
Olivia: / oliviajepson
Rachael: / rachaelsamuels
_______________________________________________________________
About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to take your strategy to the next level: https://bit.ly/3pTRtRy
#SocialMediaStrategy #SocialMediaTips #SocialMediaMarketing #ArtificialIntelligence #SocialMediaTrends #Innovation #AI #ML