Leading Innovation With Social Media
How can your brand stay on trend and deliver value? In this episode of Unread, we discuss how social media professionals can innovate in a world full of fast and repetitive trend cycles, whether or not that repetition is fueling or halting innovation and what it looks like for brands to be truly unexpected.
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✨ Additional resources:
Prepare your brand for a new era in social: https://bit.ly/3MSbrJ0
Why retailers need social media for trend forecasting: https://bit.ly/3CUrAWv
Join our Sprout community, The Arboretum: https://bit.ly/3uhOdTb
🌱 Chapters:
0:00 Welcome to Unread
2:02 How has social media influenced innovation?
8:14 Does reinvention fuel or hinder innovation?
11:43 How Fujifilm's Instax changed the industry
18:30 Will we ever be bored of reinvention?
26:06 What does it look like for brands to be unexpected?
29:30 Creating space for creativity and innovation
28:40 Closing
🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3pTRtRy
👋 Follow us on social:
Instagram: / sproutsocial
Twitter: / sproutsocial
TikTok: / sproutsocial
Facebook: / sproutsocialinc
LinkedIn: / sprout-social-inc-
Pinterest: / sproutsocial
📖 Sources:
✦ TikTok user JayAndyEvans: https://bit.ly/3my3U7y
✦ Zaria Parvez LinkedIn: https://bit.ly/43BCfTM
✦ Fast Company, The Most Innovative Brands of 2023: https://bit.ly/3L0Gtxf.
✦ Anything Goes, Emma Chamberlain: https://bit.ly/3MNs1Kb
✦ Helinz TikTok: https://bit.ly/43Me8lN
✦ Heinz Tweet: https://bit.ly/41r4hj9
✦ Heinz Instagram: https://bit.ly/3L2V37x
✦TikTok user SimKern: https://bit.ly/3msgaqo
✦ Barnes and Noble TikTok: https://bit.ly/3L1i5LS
✦ TikTok user Brandon.Write: https://bit.ly/40bS7tB
✦ Instax Instagram: https://bit.ly/3ohxTB6
✦ TikTok user SamCarr: https://bit.ly/404Lb1e
✦ Kodak Instagram: https://bit.ly/3L1hGcf
✦ Bellows Film Lab Instagram: https://bit.ly/3UGyloW
✦ TikTok user Levi.Lives: https://bit.ly/40eX44G
✦ TikTok user GabriellaRaelyn: https://bit.ly/40bYOMa
✦ Fruit Roll Ups TikTok: https://bit.ly/3o8Jgv7
✦ Fruit Roll Ups TikTok: https://bit.ly/3KGtU8X
✦ TikTok user HydrationCeo: https://bit.ly/41mCh0g
✦ Oreo + PFLAG YouTube Documentary: https://bit.ly/418ytzR
✦ Ritz Twitter: https://bit.ly/41r4NxB
✦ GoFund Me Twitter: https://bit.ly/3mCavxU
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About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to take your strategy to the next level: https://bit.ly/3pTRtRy
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