How small Web3 brands can generate better organic traffic
A lot of Web3 brands are sleeping on SEO - which is mad as Google is still the player in the search space and Web3 users are looking for answers on it.
The handful of brands I see using the channel are only going after high-volume, high-competition search terms.
And they're crazy hard to rank for.
Instead, consider looking at zero-volume search terms.
These could be a way for you to generate some initial traffic and, if well targeted to bottom of funnel searches, generate a few easy sales.
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