Should you use email marketing for Web3 brands?
There's a big opportunity and channel most Web3 brands aren't leveraging.
It's email.
I know a lot of projects prefer to run their community comms through Discord or Telegram Messenger. And these channels definitely have their place.
But email is still one of ht best channels when it comes to ROI. And yet so many of the #web3 projects we review at DecentReviews don't even collect an email address.
I guess they think it's too old and no longer necessary.
Which I think is BS. I've seen Web3 brands generate huge engagement and return from email.
The maddening thing is, it's not even hard for you to get a basic email campaign up and running.
If you're running any sort of onboarding campaign o get people into your project and using certain features, you have 90% of the #copy already written.
Just adapt it to fit email and start sending it to new users.
This isn't a replacement for more Web3 native channels, but an addition that'll help you cover more of your audience.
And it'll be a huge help in getting Web 2.0 people into Web3.There's a big opportunity and channel most Web3 brands aren't leveraging.
It's email.
I know a lot of projects prefer to run their community comms through Discord or Telegram Messenger. And these channels definitely have their place.
But email is still one of ht best channels when it comes to ROI. And yet so many of the #web3 projects we review at DecentReviews don't even collect an email address.
I guess they think it's too old and no longer necessary.
Which I think is BS. I've seen Web3 brands generate huge engagement and return from email.
The maddening thing is, it's not even hard for you to get a basic email campaign up and running.
If you're running any sort of onboarding campaign o get people into your project and using certain features, you have 90% of the #copy already written.
Just adapt it to fit email and start sending it to new users.
This isn't a replacement for more Web3 native channels, but an addition that'll help you cover more of your audience.
And it'll be a huge help in getting Web 2.0 people into Web3
If you want some help with this, learn more here- https://decentreviews.co/consult