"There’s actually a science to why stories matter. So when we hear a good story as human beings our brain lights up. It illuminates the city of our minds," says Contently's Editor-in-Chief Joe Lazauskas. "It makes us care. It builds relationships. And that’s why storytelling has been such a fundamental part of being human since early times." Lazauskas then defines the four key elements that all compelling stories share, from cave paintings to the Bible - even Star Wars. If you can incorporate them all into a single narrative, you may have mastered storytelling.
1. Render it relatable.
2. Give it a novelty, but not too much.
3. Give it tension and emotions.
4. Make it simple, and not too long.
It's better to have many short stories than one long one!