How Often Should a Business Post on Instagram?
How often should a business post on Instagram for optimal results?
You don't want to post so often that followers feel inundated or so little that they get no value! Both can cost you followers.
So what's the ideal posting frequency for a business on Instagram?
Watch this video to find out — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary....
Adam Mosseri, head of Instagram, recommends the following: a couple of feed posts a week and a couple of stories a day.
But there is no magic formula — find what works for you, and keep experimenting!
What about other businesses?
How often are they posting to Instagram?
HubSpot found nearly half post to the feed multiple times a week and 43% post stories multiple times weekly.
But the most important principle is to post regularly and consistently.
This includes systematically repurposing content you regularly publish elsewhere!
This is just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full guide on how often a business should post on Instagram (including ideas about what to post!).