Google Tag Manager Course for beginners in 80 minutes | Vivek Mishra
In this video, I’ll show you how to set up Google Tag Manager from scratch. This tutorial is perfect for beginners! I’ll walk you through creating and setting up tags, triggers, and variables in the simplest way, with easy step-by-step instructions.
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Topics covered in this Video 👇
00:00 : Introduction
01:00 : Prerequisites for GTM
02:21 : What is GTM?
03:28 : Benefits of GTM
06:04 : Overview of GTM
08:30 : Creating a GTM account
12:35 : Connecting GTM with Website
18:58 : What are Tags, Triggers & Variables?
23:30 : Connecting Google Analytics with GTM
27:29 : Adding GA4 and Google Tag
30:51 : Adding Tag assistance companion extension to Chrome (Vey Important)
37:00 : Submitting the tag
40:20 : Understanding & Signing up to Microsoft Clarity
41:33 : Connecting Microsoft clarity to GTM
43:15 : Fetching the automatic tag of Microsoft clarity in GTM
43:37 : What is Google Search Console ?
44:45 : Setting up google search console through GTM
46:53 : Google Ads Conversion Tracking code setup
49:52 : Defining conversion through google ads
51:46 : What are events in google ads ?
52:41 : Setting up conversion & tracking code
54:57 : How to create a Page view trigger?
58:16 : How to create a form submission trigger?
01:01:14 : Understanding the variables
01:02:08 : How to create & use a variable for Measurement Id ?
01:07:04 : Understanding the link clicks trigger in detail
01:12:31 : Understanding the page view trigger in detail - contact page
01:15:24 : Giving an overview for setting up facebook base pixel by GTM
01:16:49 : Troubleshooting the inactive conversions in Google ads
01:19:06 : Creating a trigger for Thankyou Page Redirection
01:23:23 : Summarising tags, triggers & variables.
01:25:19 : How to create folders in GTM
01:26:51 : How to give access of GTM to other users ?
01:27:40 : Ending
WHO AM I?
If we haven’t met before - Hey I'm 👋 Vivek Mishra, performance marketing expert and trainer. I run ads for businesses that cover both service-based and e-commerce, and I teach the same to my students. In this channel, I am documenting my complete journey. So, that you all can learn something from me, but usually I put tutorial-related videos.
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Vivek Mishra - / vivekmishraishere
If you have any further doubt, please comment below.
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