Email Marketing crash course for Beginners in 140 minutes | Vivek Mishra
In this video, you'll learn everything about Email Marketing, from its fundamentals to advanced techniques like A/B testing, audience segmentation, and creating journeys. Explore tools like MailChimp, learn how to set up custom emails, and discover strategies for capturing leads.
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Topics covered in this Video 👇
00:00 : Introduction
02:30 : Overview of the topics to be covered
02:54 : Fundamental of Email marketing - What is Email Marketing
04:13 : Motive behind sending emails
04:30 : Benefits of email marketing
06:14 : History of email marketing (explained through a timeline)
09:58 : When to use email marketing?
11:50 : What is a lead magnet?
14:32 : Best way for Email marketing
18:20 : Terminologies in Email marketing
19:35 : Calculation of Open Rate, Bounce Rate, CTR, Bulk Mail
22:50 : What is Spam Email?
24:25 : What are Opt in & Opt out?
28:00 : Steps to start Email Marketing
29:05 : Ways to capture Email
29:27 : Real examples of capturing emails for free
34:27 : Paid ways to capture emails
35:27 : Other sources of capturing emails
38:06 : How to use MailChimp?
41:45 : What is a custom email?
42:22: Ways to setup custom email
44:20 : How to create a custom Email
46:00 : What is a DNS record?
48:04 : What are SPF, DKIM, and DMARC?
50:28 : Verifying the domain
54:13 : Adding DKIM, SPF, DMARC records
59:25 : Ways to create an audience in Mailchimp
01:04:25 : Connecting wocommerce to MailChimp
01:06:03 : Importing contacts from a CSV into MailChimp
01:13:44 : Export audience csv file through MailChimp
01:14:52 : Warming your Email / IP for Increasing Reputation or Credibility
01:17:34 : How to automate email through API
01:18:29 : How to create a form in WordPress
01:23:34 : What is Audience segregation?
01:25:10 : What are Tags/Labels?
01:27:11 : What are Segments/Filters?
01:28:06 : What are Groups/Categories & Tags?
01:34:57 : How to design emails?
01:39:43 : How to send bulk emails?
01:40:43 : What are journies in email marketing & How to create it? [Very Important]
01:43:41 : How to write an email through chatgpt by giving proper prompts?
01:51:49 : How to create personalized emails through merge tag?
01:59:21 : What is A/B testing in email marketing?
02:04:49 : Adding conditions to the journey
02:08:08 : How to connect facebook lead forms to Mailchimp?
02:18:40 : Ending
WHO AM I?
If we haven’t met before - Hey I'm 👋 Vivek Mishra, performance marketing expert and trainer. I run ads for businesses that cover both service-based and e-commerce, and I teach the same to my students. In this channel, I am documenting my complete journey. So, that you all can learn something from me, but usually I put tutorial-related videos.
Follow me on Instagram -
Vivek Mishra - / vivekmishraishere
If you have any further doubt, please comment below.
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