How to Use Sentiment Analysis to Drive Business and Social Strategy
The internet is not afraid to speak its mind—and that’s a great thing because you can uncover valuable business insights from the sea of opinions by using sentiment analysis.
In this video, we’ll talk about how to use sentiment analysis to fuel your business strategy. We’ll also explain how artificial intelligence enables you to learn how your audience really feels about your brand faster.
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✨Resources in this video (and beyond):
✦ A marketer’s guide to natural language processing (NLP): https://bit.ly/3u8Rian
✦ The importance of social media sentiment analysis (and how to conduct it): https://bit.ly/3JwXiOZ
✦ What Is Social Listening? (And 5 Questions You Can Answer With it: https://bit.ly/44jhdcd
✦ The role of artificial intelligence in marketing: https://bit.ly/3per30o
✦AI won’t replace social teams: Here’s why: https://bit.ly/3NLO1W2
🌱Chapters in this video
0:00 Intro
1:01 How artificial intelligence connects to sentiment analysis
1:30 How sentiment analysis informs business strategy
2:08 How to perform and measure sentiment analysis
3:04 Outro
💚To keep a pulse on brand sentiment, you need a social listening tool. Learn more about how Sprout’s social listening tools can help: https://bit.ly/3r9GiYI
🤔Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3NyYDq2
👋Follow us on social:
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LinkedIn: / sprout-social-inc-
Pinterest: / sproutsocial
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About Sprout:
Sprout Social, a global leader in social media management and analytics software, empowers more than 30,000 brands to harness the power of social with comprehensive customer care solutions, connected workflows and AI-powered business intelligence.
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