Top Marketing Lessons from Informercials
Several years ago, I spoke at VidCon alongside Old Spice, Dollar Shave Club and Squatty Potty to talk about the modern informercial. I was raised by a mother who was a sucker for a good informercial and as much as we like to make fun of them, there’s a lot we could learn from them.
Infomercials don't sell a product; they sell a story. A lifestyle. A transformation.
When we get too caught up in the bells and whistles of the thing we're selling, we forget the core problems our future buyers are looking to solve, and how we can be a part of that bigger solution.
I don't know anyone who wants a baloney folder...but I know a lot of people who want an organized kitchen and the sense of accomplishment and empowerment that comes with it.
When you understand consumer psychology, you understand how to effectively engage your consumers.
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