Customer Journey - Awareness to Conversion
Awareness is the first stage of the customer journey. During this stage, the customer realizes their problems and tries to define their pain points. The customer journey is something marketers must always be thinking about it.
There are three key phases in the customer journey, which correlate to the stages in your marketing funnel:
1. Top of the funnel – The customers who are aware of their need for a solution.
2. Middle of the funnel – The customers who are considering different solutions.
3. Bottom of the funnel – The customers who are ready to commit to a specific solution.
One of the marketing funnels is all about getting your brand discovered by the right people. Most of the stuff you’ll read online about digital marketing focuses on this stage of the funnel by using strategies like SEO, social media, and paid search to bring new visitors to your website.
In reality, this is only the beginning of a complete marketing strategy that turns new visitors into paying customers over multiple touchpoints, sessions, and devices.
The most important thing at this stage is making sure you target relevant audiences to bring traffic to your website that has the potential to buy into your offer.
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