Email Marketing Tips for Beginners | Promotional Assets
Before you get started creating emails in your email marketing, one of the first places to start is the planning phase.
One challenge we hear from many small businesses with this marketing is "I don't know what to say" or "I don't know what to promote."
Gathering a list of all of your promotional assets will help you in your email marketing planning.
Stary by creating a Promotional Asset Sheet for every product or service you offer. You will want to include:
Name of the Product or Service
Price (Both Retail & Sales Prices)
Where do people buy? (You're looking for the location: online, over the phone, in-person)
If you have sold via email before, did it work?
Is it currently available to promote? (Some services or products may have limited availability or be out of stock. You don't want to promote those in your email marketing until you have ample supply.)
Creating a sheet for tracking these things will help you put together your list of items you can promote. Then it will help you through your annual promotional planning for your email marketing by speeding up the process of deciding what and when you want to promote it.
For more information and some other email marketing ideas, visit https://trustway.marketing/5-effectiv...