Maximize Clicks Vs Maximize Conversions - Google Ads Automated Bidding Strategy
Maximize Clicks Vs Maximize Conversions Bidding Strategy - Automated Google Ads Bid Strategy
Maximize Clicks
Maximize clicks is an automated bid strategy that mainly aim to deliver you as many clicks as possible within your budget.
I am not fond of this bidding strategy as brings cheaper clicks but sometime bring irrelevant clicks. when you are a new advertiser and looking to force Google to send you as much as clicks.
Using this you usually pay less per click compare to manual CPC bid strategy. This strategy can be useful when you are launching a niche product or services and you have limited targeted list of keywords and you have need high volume of traffic fast.
Maximize conversions
Maximize conversions is an automated bid strategy that aim to deliver as many conversions as possible within your budget.
It is people-based strategy rather than keyword based and Google will automatically analyses number of contextual signals i.e. device, browser, time, location, operating system, product views, query etc.
It is highly recommended to use this strategy when you have enough conversion data i.e. 15-30 conversion per campaign per month. This strategy will be more efficient with volume of data and will get more conversions using this strategy compare to any other strategy.
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