Manual CPC Vs Maximize Conversions - Google Ads Bidding Strategy - Which One You Should Use and When
Manual CPC Vs Maximize Conversions - Automated Google Ads Bidding Strategies
This video compares two bidding strategies Manual CPC and Maximize Conversions automated bidding. It includes the pros and cons of each bidding strategy.
It covers the main advantages of using Manual CPC bidding compared to maximize conversions and when should you switch to maximize conversions from manual CPC.
Manual CPC Bidding Strategy
Irrespective of warning by Google this strategy usually preferred by the advertisers who want to have a full control of their campaigns i.e. choosing the bids for their ad groups, keywords, networks, devices etc.
Manual CPC works best when you spend some time to optimize your campaigns regularly. It is highly recommended for the new advertisers who are just starting out your campaigns and you don't have any historical data.
Maximize Conversions Bidding Strategy
Maximise Conversions automated bidding strategy works best when you have good amount of conversion data i.e. at least 30 conversions per campaign is the appropriate time to switch to maximize conversions. Automated strategies work better when you have good amount of data as Google's algorithm uses historical data and signals.
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