Club Penguin: a neoliberal ideological PROPAGANDA tool?
Here's a little ramble on my thoughts on club penguin and commodification. The whole discussion on online space and virtual markets is a really interesting one. Essentially, the point I'm really interested in is the way virtual worlds obfuscate the mechanisms of labour production, priming us to understand commodities not as the product of labour relations, but as the relationship between ME and COOL CLOTHES.
Forgive the rambling argument and whacky visuals, I'm trying to get back into practicing some video-making so I thought i'd play around with some styles. If you like it, hey nice! If you don't, let me know in the comments because remember: I am dumb and I have never thought a single thought in my entire life.
REFERENCES:
Karl Marx (1897). Capital Volume One. Penguin Classics.
Guy Debord (1988) Comments on the Society of the Spectacle.
Sezneva, O., & Chauvin, S. (2014). Has Capitalism Gone Virtual? Content Containment and the Obsolescence of the Commodity. Critical Historical Studies, 1(1), 125-150. doi:10.1086/675381
Tip of the Iceberg: Meaning, Identity, and Literacy in Preteen Virtual Worlds
Eric M. Meyers Journal of Education for Library and Information Science
Vol. 50, No. 4 (Fall 2009), pp. 226-236 (11 pages)
HUDSON, I., & HUDSON, M. (2003). REMOVING THE VEIL? Commodity Fetishism, Fair Trade, and the Environment. Organization & Environment, 16(4), 413-430.
VIDEOS:
Folding Ideas. Manufactured Discontent and Fortnite • Manufactured Discontent and Fortnite
(because club penguin didn't exist anymore when I made this, I had to sneakily use a bunch of gameplay from other people, the links are all here)
Club penguin gameplay
• Club Penguin Gameplay
Club Penguin 500 coins% Speedrun in 1:15:24
• Club Penguin 500 coins% Speedrun in 1:15:24
club penguin rewritten gameplay
• Video
• Video
HOW TO MINE FOR COINS IN CLUB PENGUIN ONLINE!
Nike Outlet Store in a Mall...Strange 🤔
• Nike Outlet Store in a Mall...Strange 🤔
Target Clothes Shopping 2020 Summer Shopping at TARGET
• Target Clothes Shopping 2020 Summer Shoppi...
1959 First EVER Barbie Commercial High Quaility HQ!
• 1959 First EVER Barbie Commercial High Qua...
Club Penguin: 5 Best/ 5 Worst Parties
• Video