Marketing Funnels Are Broken (Here’s What Works Now)
The traditional marketing funnel is broken.
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In this video, I’ll walk you through what’s working right now when it comes to attracting, nurturing and converting leads—and what’s no longer effective.
From short-form content strategies to long-form trust-building, from Google’s “messy middle” to creating live, high-converting touchpoints—we’ll break down the modern funnel and how to make it work for your business.
You’ll learn what to focus on at every stage, how to build trust fast, and why you need a ‘digital playground’ instead of a rigid sales funnel.
If you're still relying on outdated tactics, this might just change everything.
In this video you'll learn:
00:13 – The problem with calling it a funnel
00:55 – How people build trust today - the 7/11/4 rule
04:29 – Understanding the “messy middle” and building your content playground
06:36 – Why live, synchronous events are now the most effective sales tools
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