Understand direct and programmatic ad revenue
Understand direct and programmatic ad revenue
Digital advertising remains a significant revenue stream and an important strategic priority for news publishers. Direct-sold, programmatic, and video ads comprise a substantial source of this revenue and remain a high priority for most publishers. This video will help you learn how to use direct and programmatic advertising to grow your business.
0:00 - Introduction
0:28 - Way to sell ads
1:34 - Direct and programmatic
3:10 - Set prices
6:29 - Pitch advertisers
8:00 - Communicate results
8:51 - Next steps
Learn more:
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