Social Proof: How to Give or Request a Good Testimonial
According to Robert Cialdini, social proof is one of best principles of #persuasion. Social proof is a psycho-sociological phenomenon whereby people rely on the actions of others to inform their own decisions.
This video shares four easy ideas to make giving or requesting testimonials a little easier.
Make a quick introduction
Share something measurable and in the past
Don’t be tempted to include a pitch
Same something nice in closing
You will be able to review and critique two sample testimonials:
Marty Gunderson endorsing Jeff Gunther
Jeff Gunther endorsing Claude Levi
Find samples of effective written testimonials at https://secrethomes.ca/testimonials/
Contact Claude Levi of Valuable Digital at [email protected]
#social #psychology #testimonial #endorsement