Decoding Lead Intelligence: Study Insights
T3 Sixty recently conducted a study on lead generation and conversion, sponsored by PrimeStreet, a provider of lead conversion solutions. The study surveyed 56 of the top real estate brokerages in the United States, representing approximately 120,000 agents and $60 billion in sales volume. Key findings include the importance of having a clear definition of an online lead, establishing a defined lead management process, and measuring key performance indicators.