Episode 1: What's The Bharat Opportunity? | Decoding Bharat
Bharat, the middle-income households in the 5L-15L bracket spread across Tier 2, Tier 3, and rural India, is ready to be served.
This market is more ripe for disruption than ever before. However, there's a supply side issue - not enough founders are taking a crack at the Bharat opportunity. Decoding Bharat by SeedToScale and CNBC-TV18 shares insights and opinions from founders and operators, investors, policymakers, and leaders from large enterprises on building and scaling businesses catering to tier-2/3 and rural India. This series aims to democratize knowledge and actionable insights for founders and future founders who are looking to build and scale startups for Bharat.
Watch the first episode as Senior Anchor Mangalam Maloo, and a panel that has a deep understanding of this market - Lalit Agarwal, Founder & MD of V-Mart; Rama Bijapurkar, Business Advisor; Sandeep Deshmukh, Co-founder & CEO of ElasticRun; and Anand Daniel, Partner at Accel - define the scale of the opportunity and what it will take for founders to 'win' in this space.