The Rise and Fall of Bud Light | How Dylan Mulvaney controversy killed 180 year old brand? | Business Case Study | BusinessProfusion
Do you know the story of the rise and fall of Bud Light? In the world of brewing and beer, Bud Light hold a strong name. Over the years Bud Light reigned as an icon, a fixture at barbecues, ball games, and bars. With its iconic blue label, famous 'Bud Light' script, and the grand stages of Super Bowl commercials Bud Light became a symbol of the American spirit. From its humble beginnings in the heart of St. Louis, Missouri, to becoming an undisputed king of light beers, and then facing the moments of a quiet descent, this is the story of Bud Light.
00:00 - 00:55 Prologue
00:56 - 02:15 The Beginnings
02:16 - 03:38 Building a Legacy
03:39 - 05:23 Changing Preferences
05:24 - 07:08 Controversy
07:09 - 07:54 Death of a brand?
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