Here's the playbook: In this video, I break down a $700K direct mail campaign that pulled in $14M in revenue. It's a 20x ROI blueprint from franchise owner Brian Beers, and it applies to ANY local service business—plumbing, HVAC, electrical, and beyond.
You'll learn:
✅ How to target the right neighborhoods
✅ What makes a killer offer (hint: not $5 off)
✅ Why consistency beats cleverness every time
Whether you’re using direct mail, Facebook ads, or Google Maps, these 3 principles apply.
Link to Brian's post: https://x.com/brianbeers/status/19882...