Strategy and Innovation in the Middle Ages
How did medieval campaigns for sainthood compare to modern marketing strategies? What can we learn (particularly in entertainment) from would-be saints' spectacular failures? What innovations of the middle ages -- two of them incremental, one of them radical -- do we still depend on today?
The innate human ambition to strategize and innovate comes to the fore in this history-bending conversation between cousins and close friends Dr. Eleanor Janega of Royal Holloway, University of London, and professional innovator James Janega of Growth Innovation Strategy and the University of Chicago Booth School of Business.