How to sell your Coaching Services from your blog and social posts |
We've all heard of the 80/20 'magic ratio', and it works in the marketing world too!
In content marketing we aim to lead any piece of content (blog post, email newsletters, or long social post) with at least the first 80% of the content being value - teaching a lesson or imparting some wisdom in the form of a story.
THEN, in the remaining 20% of the content, that's when you ask for something like an email sign up or a sale.
It doesn't always have to be about money right off the bat - you might like to use your 20% to invite people to a free coaching taster session.