Why it's rare to get clients directly from social media & WHAT to do instead!
This is what you need to understand about the customer's online journey for everything else to make sense. There is a logical flow that your social fans take from cold audience, to warm, and THEN to sales.
Many new business owners go wrong by trying to go from cold to customer - and in industries like Life Coaching, where the client would be investing real money in working with you, they need to know, like and trust you first - in other words, they need to become your warm audience before they become your customer.